01.Respect for Customers Roles Rights We value the opinions of our customers and validate their real needs at all times.
Therefore we regard our customers as the primary standard for our decisions and conducts.

02.Creating Value We work to create value for our customers for it is through customer satisfaction that we build the foundation of our prosperity.
We continuously create practical values that fully benefit and satisfy our customers.

03.Providing Value We are always truthful to our customers, and are bound to keep our promises.
We offer top quality products and services to our customers at reasonable prices and respond to their requests with speed and accuracy.

01.Pursuit of Free Competition We uphold the principle of the free market economic system. Therefore we pursue free competition and earn our customers' trust through top quality products and services.
We compete fairly and capably with our competitors, but do not intrude upon their interests, or exploit their weaknesses.

02.Compliance with Laws and Regulations We conduct our domestic and overseas business activities in strict accordance with local laws and regulations, and with respect for local business customs.

01.Equal Opportunity We offer equal opportunities to all qualified companies seeking to become our business partners.
All applicants are registered and selected in a rational manner following a fair and objective evaluation process.

02.Fair Transaction Procedures All business transactions are conducted under equitable circumstances. The terms and procedures of the transaction are to be sufficiently discussed between parties involved.
The use of prominence in position to execute an unjust transaction is forbidden.
Information required for a transaction is exchanged through appropriate procedures in a timely manner.
Transaction results are evaluated on a regular basis where complementary measures are mutually taken

03.Support and Aid for Business Partners We support the long-term growth of our dealers and vendors by enhancing their competitiveness through technological and managerial assistance. We share the profits derived from business innovations. We pursue cooperation with our dealers and venders in a mutual effort to promote a healthy trading environment and maintain a fair trading system.

01.Basic Ethics LG employees take pride in their company and always maintain an honest and fair attitude, LG employees keep a high standard of morality and continuously strive to maintain their personal dignity and the company's honor.

02.Completion of Duty LG employees faithfully accomplish their duties in compliance with the visions and policies of the company.
Assigned duties are carried out in the best possible and fairest manner while observing relevant laws and regulations.
LG employees protect and preserve company property and do not divulge confidential information gained during employment.
LG employees exert themselves in enhancing work efficiency through open communication and cooperation with colleagues and related departments.

03.Self Development LG employees formulate their respective ideal image of an exemplary employee and constantly strive to conform to the image through continuous self development.

04. Fairness in Performance LG employees carry out their duties based on honesty and fairness, seeking to foster a sound business culture.
While performing their duties, LG employees do not accept any form of financial benefit from interested parties that may obstruct fair judgment.
LG employees do not participate in any immoral or unethical behaviors as prescribed by social norms in performing their duties to the company or in their personal lives.

05. Avoidance of Conflict with Company Interests LG employees avoid any individual behaviors or relationships that are in conflict with company interests.
LG employees do not use company property to pursue their personal interests without prior permission.

01.Respect for Human Dignity LG treats each employee with trust and affection and places a high value on individual human dignity.
LG takes great efforts to help employees attain pride and personal fulfillment by instilling a sense of ownership in their jobs.
LG establishes fair regulations and educational guidelines necessary for employees to perform their duties.

02. Fair Treatment LG offers equal opportunities to all its employees based on their abilities and talents.
LG applies fair measures to evaluate abilities and performances of its employees, and rewards them accordingly.

03. Promoting Creativity LG makes the utmost efforts to promote a working environment conducive to creative thinking and autonomous behaviors.
LG develops and manages its human resources on a long-term basis and gives active support to cultivating employees' abilities.
LG creates a mature organizational culture that highlights mutual trust, understanding and respects for personal lifestyles.